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Marketing Management

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Marketing Research : Online Reserch Apllications

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Marketing Strategy

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Services Marketing : Integrating Customer Focus Across the Firm

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The Marketing Game

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MOBILIZED MARKETING : how to drives sales, engagement and loyalty through mobile devices

MOBILIZED MARKETING : how to drives sales, engagement and loyalty through mobile devices

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MULTI-SCREEN MARKETING ; the seven things you need to know to reach your customers across tvs, computers, tablets, and mobile phones

MULTI-SCREEN MARKETING ; the seven things you need to know to reach your customers across tvs, computers, tablets, and mobile phones

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4G Marketing : A 90-Year Journey of Creating Everlasting Brands

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